In this article, I will share 10 proven strategies with you that could potentially double your average order value (AOV). Increasing your AOV is an important aspect of any e-commerce brand as it directly impacts your revenue.
By implementing these strategies, not only will you be able to increase your AOV, but you will also improve customer loyalty and satisfaction. This can lead to repeat customers and positive word of mouth, which can further increase your business’s revenue.
So, without further ado, let’s dive into these 10 strategies that could potentially help you double your AOV.
- In-cart order bumps: Boost your AOV by offering related or complementary products to what customers have already purchased. These offers appear right before the customer clicks the submit button to complete their purchase and can often get a 20-30% take rate. You can also consider offering a discount to encourage customers to add more items to their carts.
- Bundles: Encourage customers to purchase more items from your store by offering bundles of your best-selling or high-affinity products in the in-cart order bumps or OneClick upsells, or by creating a dedicated bundles page or section on your website. You could also offer a variety pack if your product has more variants.
- Upsells: After the customer completes their purchase, you can make additional offers using tools like Zipify OneClick Upsell, ReConvert, or Bold. These offers can have a 10-30% take rate and can greatly boost your AOV. By providing customers with additional options after their initial purchase, you can increase the value they receive from your brand.
- Build a product box: Offer a build-your-own bundle program where customers can pick multiple products to add to their box or gift box and unlock discounts as they add more. This can be a fun and interactive way for customers to explore your product offerings and receive discounts for purchasing more items.
- Free shipping thresholds: Increase the threshold for free shipping by $3-$5 above your current average order value and monitor your AOV in Google Analytics to see if it continues to work. Customers are more likely to make additional purchases when they know that they can receive free shipping for spending a certain amount.
- Shipping assurances: Encourage customer loyalty by offering shipping assurance (not insurance) or a VIP customer program that gives customers perks like free shipping, exclusive discounts, and early access to new products. By providing additional benefits to customers who are loyal to your brand, you can encourage them to continue making purchases from your store.
- Thank you page offers: Take advantage of your customers’ positive state of mind after making a purchase by offering them your other best-selling products at a discount on your thank you page. By offering discounts on additional products, you can encourage customers to explore more of what your brand has to offer.
- Cross-selling: Encourage customers to add more to their cart by using related products or complementary items, or by offering upgraded or premium versions of the product they are already purchasing. By suggesting related or upgraded products, you can increase the overall value of each purchase.
- Cart Gamification: Leverage consumer psychology by offering additional free gifts if customers hit certain levels of spending instead of just offering free shipping at a certain dollar value. By incentivizing customers to spend more and try new products, you can increase your AOV.
- Discount ladders: Encourage customers to buy more items by offering discounts for multiple purchases. Put a note on your PDP or lander that customers will save an additional 10% if they purchase three items to make this strategy easy to implement and understand.
Remember that these strategies are just a starting point. Experiment with different approaches, test and optimize, and find what works best for your brand and audience. Good luck doubling your AOV!
